Thursday, October 29, 2009

iSnack 2.0 is now CheesyBite!

Gavin: I know it's hard for Americans to believe, but Aussies really do eat, and enjoy, vegemite. In fact, they enjoy it so much Kraft Foods decided to produce a sequel, so they mixed vegemite with cream cheese stuck it in a jar and then held a contest asking Australians to name the new concoction.

What name did Kraft like best?

iSnack 2.0

Now, that's either the dumbest product name ever, or brilliant rope-a-dope marketing. Or maybe both. They got loads of free press over the new name, all of it saying basically the same thing: huh? iSnack 2.0? Are you serious?

So a few weeks ago they've caved to public ridicule and dropped the iSnack 2.0 name, deciding instead on "CheesyBite." I've gotta say, they've nailed it; according to the Urban Dictionary, "cheesy" means:
Trying too hard, unsubtle, and inauthentic.

The 7PM project TV show had some really good alternative name suggestions, including "your-mum-mite" and my personal favorite, "VoldeMite."

Anyway, when I saw jars of iSnack 2.0 on the grocery store store shelf today, I had to buy some. Now I'll always know what to answer when somebody asks "what's the weirdest thing you've ever eaten?"

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