Friday, October 9, 2009

Australian Good Ideas: #4 Carlton Draught

Michele: Carlton Draft is a beer brewed in Victoria and sold all over Eastern Australia. While Gavin is true to our Queensland neighbors and drinks FourEx (XXXX), a Queensland beer, I prefer Carlton Draught. As beers go it is OK --I much prefer the taste of a microbrew amber ale over Calrton Draught. BUT Carlton Draught won my heart several years and I am absolutely delighted to be living where I can drink the beer regularly. How did it win my heart? By making what is outright the best beer commercial ever.

The commercial is called Big Ad. If you have seen this advertisement before then you are at this moment nodding and affirming my love of Carlton Draught. If you have never seen this advertisement before then STOP reading. Watch this young grasshopper and learn the power of viral marketing. (you tube search: Big Ad).

Brilliant, eh?
I fell in love with this commercial several years ago. Imagine my delight a few months back when I saw Carlton Draught on the shelves of our bottle shop. Happy, happy, joy joy! Yes, I'm a sucker for clever advertising.

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